Mortgage Customer Attraction Strategy
- Module Six

How to effectively read the statistics provided by Facebook.

  • What variation in the statistics mean and what they are telling you to change in your campaign.

  • How to interpret the statistics on your landing page.

  • How to create effective videos for your landing page.

  • How to use a heatmap to determine your video effectiveness.

Module Six - Video One

  • How to understand Facebook Statistics

  • How to evaluate the performance of your campaign.

  • How to review your cost per click and click through rate

  • How to create a lookalike audience.


Module Six - Video Two

  • Q&A


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