Mortgage Customer Attraction Strategy
- Module Three

How to nurture your email list and capture the mindset of the enquirer. 

  • Why your emails are the most important part of your prospecting campaign.

  • What your subscriber is interested in and what turns them off.

  • The relevance of unsubscribes.

  • Finding topics to write about.

  • How to keep the content in your email engaging, educational and entertaining.  

Module Three - Video One

Module Three - Video Two

  • Examples of an effective Drip Email Campaign. 

  • The use of short emails. 

  • The use of imagery. 

  • The use of video. 

  • Important considerations for your Drip Email Campaign. 

 

Module Three - Video Three

  • Q&A

 

  • The seven important steps to build an effective Drip Email Campaign

    • Clearly understand the objective of the campaign. ​

    • Determine the right frequency of your emails. 

    • Develop a sequence for your campaign. 

    • Use your first email to introduce yourself. 

    • Avoid the use of spam words, wrong fronts or colours. 

    • Write powerful subject lines. 

    • Convey a sense of urgency. 

 

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